Privacy Policy

The Guidelines in Practice website is owned and maintained by MGP Ltd.

Our postal address is:

MGP Ltd, One Fleet Place, London, United Kingdom, EC4M 7WS

We can be reached by email at or by telephone at +44 (0) 1442 876100.

Our web server automatically recognises each visitor’s domain name (where possible), but not their email address.

We collect only the domain name and aggregate information on the pages that visitors access or visit. We also hold information volunteered by the visitor, such as survey information and site registrations.

The information we collect is used to improve the content of our websites and used to notify visitors about updates to our websites; we will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.

Cookies: You can read our Cookie policy here

Emails: When you supply us with your email address you will receive regular mailings from us with news and updates about the site content, such as journal tables of contents. From time to time, we may send you emails sponsored by third parties and these emails may contain pharmaceutical promotional information. If you do not wish to receive such mailings, please follow the instructions included in the emails or, once registered, indicate your preference here.

Ad servers: we do not have any partnerships or special relationships with any ad server companies.

From time to time we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information policy changes at some time in the future we will post the policy changes on our websites to notify you and provide you with the option to opt-out of these new uses. If you are concerned about how your information is used, you should check our website periodically.

Upon request we provide site visitors with access to unique identifier information (e.g. user name or password) and contact information (e.g. name, address, phone number) that we hold. Visitors can access this information by emailing us at the above address.

Visitors can have inaccurate information corrected upon request by emailing us at the above address.

Security: when we transfer and receive certain types of sensitive information, such as financial information, we redirect visitors to a secure server and notify visitors through a pop-up screen on our site. We have appropriate security measures in place to protect against the loss, misuse, or alteration of information that we have collected from you on our sites.

The information we have about you and why we hold it:

How we use your personal data:

In this Section we have set out

  • the general categories of personal data that we process
  • in the case of personal data that we did not obtain directly from you, the source and specific categories of that data
  • the purposes for which we may process personal data

 Usage data:

We process data about your use of our website and services. The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use.

Account data:

We process personal data that you provide when registering with our websites. Your account data comprises some personal data that is mandatory in order to register and and some personal data that is optional once you have registered. The data required in order to register includes:

  • Your role
  • Your title
  • First name
  • Surname
  • GMC number if you are a doctor

We will use this data for the purposes of creating an account for you, authenticating access to your account, identifying you as the account holder, controlling and enabling you to access areas of our website(s) and services that are restricted to certain members and enabling you to reset your password and gain access to your account if you forget your username or password. The legal basis for this processing is our legitimate interests, namely ensuring the security of our network, IT systems and information and providing members with a means of accessing our website(s). 

We may also receive information about you from other sources, such as third party data suppliers (e.g. IQVIA) or associated websites (e.g. NHS Digital). We may add this additional data to the information we already hold about you in order to help us improve and personalise our service to you.

Automated decision-making

We will use your relevant account data for the purposes of automated decision-making in relation to deciding what content you will see on the site, what content will be delivered to you, and which advertising/promotional content you will see. This will usually require an element of screening against your role/specialty, seniority and geographical location for the purposes of delivering relevant and suitable content and invitations. The significance and possible consequences of this automated decision-making are that it will affect what content you will see on our site and what promotional materials you may receive.

This process is necessary in order to ensure that our clients are able to comply with their legal obligations under the Association of the British Pharmaceutical Industry (ABPI) Code of Practice to target promotional activities at medical professionals for whom the material is relevant/suitable according to their specialty/seniority/geographical location.

We encourage you to keep your account data up to date, to ensure that the content and materials delivered to you are relevant and suitable.

The lawful bases we rely on

Consent, Contractual, Legitimate Interests and Legal Obligation.

Contractual – in many circumstances we rely on the lawful basis of “performance of a contract”, this enables us to respond to you when you express an interest in our products and services and to fulfil any requests.

Consent – in some circumstances we rely on your specific consent, whereby you actively agree and “opt-in” e.g. email services. We will always make it clear how you can withdraw your consent at any time. To learn more please visit your ‘My Newsletters’ page within your account.

Legal Obligation – there will be circumstances under which we are legally obliged to hold your personal data or required to disclose it to a third party by law.

Legitimate Interests – for some of our activities we rely on our legitimate business interests to collect and use your personal data. In such cases, we have balanced our interests with yours and do not believe these activities will have a negative impact on your privacy rights and freedoms. We specifically rely on Legitimate Interests to:

  • manage specific aspects of our events
  • send you marketing communications about our products and services
  • personalise the marketing content we provide you
  • customise the content you see on our websites

Providing your personal data to others

We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy.

We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining and maintaining insurance coverage, managing risks, obtaining professional advice and managing legal disputes.

We may disclose your profile data to our suppliers or subcontractors insofar as reasonably necessary in order to deliver key parts of our website services, such as a Guidelines Learning. We may disclose your data to third-parties who supply these services, such as, but not limited to, Rievent, who provide our learning management system for Guidelines Learning and Dotdigital who provide support in delivering email marketing campaigns.

If you have provided us with your data with your consent, you have the right to withdraw that consent at any time by emailing us at or by unsubscribing under the My Newsletters section of your account when you are logged into the website.

If you qualify for a free account, in order for us to provide a free service, we occasionally send you emails from our sponsors. Your details are never passed to a third party and you can unsubscribe under the My Newsletters section of your account when you are logged into the website.

If you have any complaints or need to contact us about your information, please email

You have the following rights over your personal information: 

Right of access

The personal information we hold about you belongs to you and not to us, you have the right to request access to all personal information we hold.

Right of rectification

If we have incorrect information about you, you have the right to correct that information. 

Right of erasure

If we do not have a valid reason to hold or process your information you can request that we erase the information. 

Right of restriction

If you believe that we do not have a valid reason to hold your information you have the right to force us to stop processing your data until you allow us to—or we can prove that we do have a valid reason.

Right to object

We use a legal reason called Legitimate Interest to process your data; you have the right to object to us doing so and we will then have to prove that we do have that right.

Right to data portability

You can ask for the data we hold on you in a form that is easily portable to another company.

If you feel that this site is not following its stated information policy, you may contact us at the above address or phone number.

Guidelines in Practice is published by MGP Ltd. Registered in England. Registered number 2932844. Registered office One Fleet Place, London, United Kingdom, EC4M 7WS. 

VAT number 669425496